How to Make Shareable Content: Tips and Tricks for Content Marketing Success
Developing content that connects with humans is only half the battle in the modern online era. To maximize your reach and engagement, content marketing must focus on developing content that is not only informative but also extremely shareable. Below are some surefire tips and tricks to enable you to write content that will make people want to share it on social media and beyond.
Understand Your Audience
Knowing your audience is crucial in successful content marketing. Do extensive research to know their interests, pain points, and preferences. Use surveys, social media analytics, and audience insights to find out what type of content they are most attracted to. By personalizing your content to meet their specific needs, you significantly enhance the chances of it being shared widely.
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Make Engaging Visuals
Graphics remain a power to be contended with when it comes to content marketing strategies.
Pieces of high-quality images, infographics, videos, or GIFs are far more shareable than text alone. Infographics, especially, are great for simplifying complex information. Always make sure your visuals support your brand and amplify the narrative your content is providing. Good visuals not only make your content appealing but also shareable.
Craft Compelling Headlines
In content marketing, the headline will often determine whether someone clicks, reads, and shares your piece. A good headline should be short, clear, and engaging. Use numbers, questions, or powerful adjectives to immediately grab attention. Adding audience-relevant keywords also improves discoverability. A good headline can dramatically improve your content’s performance and virality.
Tell a Story
Storytelling is a content marketing secret weapon. Sharing personal stories, customer stories, or fictional stories establishes emotional connections with your audience. If your audience feels connected, they are more likely to share your content.
Highlight stories that best represent your brand values and connect with the emotions of your target audience.
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Encourage Interaction
Interactive elements are a fundamental aspect of contemporary content marketing. Incorporate polls, quizzes, comments, and other elements that encourage user interaction. Interaction encourages community and maximizes the opportunity for users to share your content organically. Creating room for conversation fosters loyalty and expands your reach through word-of-mouth.
Optimize for Social Media
Good content marketing always includes social media optimization. Ensure your photos are the correct size, share buttons are clearly visible, and customize posts according to each network. Instagram favors images, yet Twitter is good for short punchy text postings. Customize the format and the message of the content according to each network and use relevant hashtags to get yourself noticed.
Include User-Generated Content
User-generated content (UGC) is gold when it comes to content marketing. Encourage your audience to create content about your brand, like reviews, testimonials, or tagged posts on social media. Displaying such UGC on your channels builds credibility and inspires others to do the same and share their experiences. It’s a great way to build credibility and grow organic reach.
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Provide Value
At the heart of successful content marketing is delivering real value. It might be a how-to, an insider tip, or an in-depth piece of writing, but your content must offer actionable advice or solutions. When folks believe your content is useful, they’re likely to forward it to friends, colleagues, and their wider networks.
Use Call-to-Actions
Never under rate the power of a compelling call-to-action (CTA) within your content marketing. Inspire your audience to share your content by inviting them to do so. Putting text such as “Share this article if you found it helpful” or “Tag someone who needs to see this” will work to promote very high volumes of shares. Position CTAs at points of maximum effectiveness in your content rather than breaking the flow.
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